Woodbridge Center Applebee's unveils renovated look amid unprecedented success

The new Woodbridge Center Applebee's.

By Jenna Intersimone, Bridgewater Courier News

WOODBRIDGE – The Woodbridge Center Applebee’s will officially unveil a renovated, modernized look at its ribbon cutting on Tuesday, Nov. 27, as it continues to thrive at a time when other chain eateries are slimming down.

The Woodbridge location of the casual restaurant and bar chain, one of 41 in New Jersey and one of four in Middlesex County, sees about 5,000 to 6,000 customers per week in its 195-seat restaurant. The eatery is now sporting updated features such as a new entryway, furniture, wall paint and flooring, bar top and bar stools, booths, lighting, signage, décor and community murals.

Woodbridge Mayor John McCormac will be present at the ribbon-cutting, which will begin at 11 a.m. and will donate 10 percent of the proceeds of the event to Matthew Jago School in the township.

Reflecting changes seen recently at Edison and Linden Applebee’s locations, Kevin Coughlin, director of operations of Applebee’s New Jersey, said “it was time” for renovations at the Woodbridge Center Applebee’s, which hadn’t been updated in six years.

“We pick and choose restaurants every year to remodel, and we chose the Woodbridge Center location because we knew we would see a return,” he said. “It has a nice, fresh look now, plus we got to update the community murals with photos from local schools and first responders.”

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